Final Project

For our final project, we chose to do a storybook entitled “Fussy Felix and the Food Creatures”. This story is targeted to children aged 7 to 9 years old and the moral of the story is don’t be picky with your food.

Based on the characteristics of our target audience, we’ve identified several common issues pertaining to children aged between seven to nine years old. The issues includes:

- Refusal towards consumption of a healthy / balanced diet
– Ignorance towards the benefits of a healthy / balanced diet
– Lack of knowledge about the different food cultures in Singapore

While considering the above issues, the group then briefly came up with a list of possible stories stated below:

A Healthy Diet Can Be Palatable
This story is about a boy who consumes only snacks such as chocolates.  Because of this, he ended up being teased and ostracized by many of his friends in school due to his severe obesity by his imbalanced diet. One day, a friend came up to him and suggested ways to solve his problem.  The obese boy was taught how to make healthy and tasty looking bento boxes complete with sweet treats such as easy to make desserts. Not long, he began losing weight and gained popularity due to his magical bento boxes.  Through this story, we want to advocate the ideology that having a healthy/balanced diet can still be tasty and easy to make, so as to encourage children to practice healthy dietary habits and be more proactive in preparing the food they consume.

A Short Stay At The Rice Field
This story is about a picky boy who often wastes the food that was prepared for him.  Despite several attempts by his mother to convince him to have proper meals, he continued to waste them. One day, his mother decides to send him to his grandfather’s rice field where he will experience the farmers’ hardships of planting rice (i.e. since it is the dietary staple of Asia).  Through the sufferings he goes through in growing his own rice, he realized that his consistent rejection of proper meals and food wastage has put the farmers’ efforts to waste.  From then on, he starts to be more appreciative of the food that was prepared for him.  Through this story, we want to educate children about the painstaking process of food plantation and that they should always think twice before being picky and wasteful by putting themselves in the shoes of the farmers.

A Day At The Land Of No Candies
This story is another version of story (b) above about a boy who often wastes food that was prepared for him and only consumes chocolates and candies.  One day, while his mother was preparing dinner, the aroma of the food suddenly knocked him out. The boy then arrived in the ‘Land of No Candies’ where he encountered groups of walking and talking food creatures (i.e. vegetables, fruits, meat) who scared him out of his wits. The terrified boy then went on to search for an escape route which would lead back home but ended up at a quiet corner of the fantasy island.  Just then, the boy realized that he had brought along his favorite chocolate bar and decides to indulge in it.  Before he could do so, the ferocious villagers found him and tossed him around as a form of revenge for being picky about them and wasting them. He then woke up to his mother’s call for dinner. To his horror, he found that the food prepared consists of the few “villagers” he saw in his dream earlier. Just as he was about to reject the meal again, he was reminded of the horrifying experience he had encountered earlier and decided from then on to finish his meals properly. Through this story, we adopt a scare tactic with elements of fantasy (to downplay the fear factor) to encourage children not be picky and wasteful with their food because it could lead to nightmares of leftover food “coming to haunt them”.

An Enriching Food Adventure
This story is about a group of friends who went on a food adventure.  During their adventure, they learnt about the proper and righteous ways of how to behave in society through relationships between the different cultural foods of Singapore (e.g. Chinese: Chicken Rice, Malay, Nasi Lemak, Indian: Roti Prata, Eurasian: Fish and Chips) and cultural idioms.  Some of the idioms that will be discussed in this story are, ‘When there’s a will, there’s a way,’ and ‘You reap what you sow’.  Through this story, we want to enlighten children on the different ways they can look at food.

Final e-book
Check out the final pdf version of our storybook here! :D


NM2208 Assignment 5: Infograpic


The infographic assignment we had to do revolved around the theme of Climate Change. I decided to talk about acid rain and the consequences. Acid rain is truly an alarming issue as it has the ability to destroy sea life, plants, harm humans and also buildings and statues. Below is my infographic.

Acid Rain

1. Firstly, the class said that the perspective of my inforgraphic is a little warped, specifically because of the fish.
2. The skull in the word ‘acid’ should be made bigger so that people will read it as Acid instead of ‘Cid’.
3. I also feel that the amount of information my infographic carries is a little of the small side.

After some changes and consulations with Jing, I came up with this final prototype.

Infographic final

Infographic final

NM2208 Assignment 4: Color Exploration

For this assignment, we had to create a postcard with the theme being Travel. I decided against doing something that shows the tangible aspects of traveling such as showing postcards, visas, luggage or the souveniers from different countries. Instead, i decided to show universal gestures that everyone in the world would know. I used the whispering, shouting and speaking colour schemes. Take a look at my work below to see what I mean.

Different colour explorations.

1st column: Speaking colours
2nd column: Shouting colours
3rd column: Whispering colours

I chose the colour scheme above as I felt that the colours are able to blend in the black sufficiently, yet at the same time stand out due to the contrast with the black background.

1. The class felt that instead of my chosen postcard, they prefer the middle one in the top row and the left one in the bottom row. They feel that these two are more clean and the colours are able to stand out more.
2. For the text ‘Universal Gestures’, they feel that it is too obvious and it seems to be ‘shouting’ at the audience.

NM2208 Assignment 3: U C What I C

For this assignment, my concept revolved around a make up tutorial. I chose to do this concept as I have a huge interest in makeup. Below is my work.

My story is about how a girl had a friend who was very interested in makeup and constantly encouraged Girl A to try makeup. However, Girl A constantly rejected her friend. One day,  she resolved to finally trying makeup. The next day, Girl A and her friend met up. Her friend was shocked to see that Girl A had makeup on and she seemed to have had a makeover. When Girls A’s friend asked her what happened, Girl A revealed that she has been watching makeup tutorials on YouTube. On top of that, the makeup tutorial was done by a guy.

1. Tutorial mates mentioned how the distinction between the two different days weren’t shown that well. They had a hard time telling the time perspective of my story at first.
2. They felt that the colours were too similar in nature and felt that the first 4 frames could have a different colour to show a different day.
3. The shaping of my pictures could have been done differently to give certain scenes more emphasis, such as in scene 6.

Nm2208 class exercise E

In this class exercise, we had to use lines and dots to try to express certain words that were given to us.  Andrea and I chose the words ‘Fear’ and ‘Chaos’.


The huge thing is actually suppose to be some scary monster trying to eat the small thing on the bottom left hand corner which is suppose to be a tiny fearful creature.  We used straight, angular and stiff lines to portray angst of the monster and curvy smooth lines to portray fear of the tiny creature (We were trying to tap on the idea that your lines turn jelly when you’re scared).


n this picture, we were trying to show two people arguing with each other and thus causing chaos.  The two black triangular things are suppose to represent heads and again, we used straight, stiff and angular lines to portray the angst that both parties have.  The colourful mess all over the picture is suppose to represent the exchange of unpleasant words between both of them.

Nm2208 class exercise D

For Class Exercise D, we had to experiment with different camera angles which could possibly affect the feel of a photograph.  I went to Andrea’s house for this assignment and we took pictures of the potted plant outside her house.

General View to allow the audience to establish some background information about the plant (e.g. What is this plant? Where is the potted plant situated at? What is its overall look of this plant?)

High Angle Shot. I would say that this is a mid-shot from a high angle (from the perspective of a human looking down at the plant or a flying insect).

Low Angle Shot to make the plant seem “high and mighty” (Perhaps from the perspective of an insect on the floor?).

Point-of-View Shot to reflect what an insect would probably see if it landed on that leaf on the bottom of the picture.

Close-up Shot to highlight the funky and weird details of the plant’s middle point.

Another Close-up Shot to showcase the funky and furry looking lines at the bottom of the leaf.


NM2208 Assignment 2: Abstraction Process


For this class assignment, we had to carry out a process of abstraction on two prominent figures. The catch is, we have to manipulate the prominent figures such that they are interacting in some way.

I chose to incorporate Hitler and Kim Jong Il. The main reason for this choice is because these are two of the leaders whom I dislike a lot. Hitler killed millions of the innocent due to his warped mindset of purging the imperfect people. Kim Jong Il recently stirred trouble with its brother, South Korea. This action actually ruined my plans of going to SK for an exchange this summer, which I’m still bummed about :/ But anyways, I figured that it would be kind of funny if I made these two high five each other and give the maniac smirks to represent how both of them are similar (in terms of warped mentalities) and how they both seem to enjoy stirring up trouble.

Hitler and Kim Jong Il

Below is the 5 step process of abstraction.

For the first step, I basically drew out all the details from the source picture.

In the second step, I removed the wrinkles and details and such

3rd: I mended the positioning of the two characters and their hands and removed even more details of the faces

4th: I retained the characters’ prominent features (moustache for Hitler and glasses for KJI) and removed everything else.

5th: I added huge grins on both characters’ faces to put across my message better (they are manic leaders with warped mentalities). With these two having infamous reputations, the huge grin really brings out the craziness of these two people.

Critiques: The class felt that I should remove the diagonal structure of the two characters (i.e. Hitler being slightly higher than KJI). They also suggested me enlarging Hitler’s and KJI’s face to further abstract the design.

Nm2208 class exercise C

Class Exercise C was all about the process of abstraction.  Andrea and I decided to make use of a parking coupon we found at the lecture theatre seat next to us.

Parking coupon we picked up from the lecture theatre

Below’s the abstraction process:

Abstraction process: Step 1

In this step, we changed the lion symbol to a simple oval shape, and removed the texts from the top, bottom, right side and in the boxes.  We removed the grey-ish parking symbol that was in the background in the ‘Day’ box.

Abstraction Process: Step #2

Here, we got rid of even more redundant texts and boxes.

Abstration Process: Step #3

We removed all the numbers from the small perforated circles.

Abstraction Process: Step #4

The huge boxes that bounded the perforated circles were removed.  We reduced the number of circles and also coloured a few circles to let it seem like some of numbers were torn off the parking coupon already.

Abstraction Process, Step #5

In this final abstraction, we deleted even more perforated circles to just 4 circles and enlarged them.  The perforated circles are kind of the main “feature” of a parking coupon and thus we wanted to bring more attention to it.  As seen in all the various steps, we removed all the redundant boxes but kept the 50¢ box there all along.  We felt that if it was removed, the final abstraction would look like a domino block.  Afterall, a parking coupon is somehow an indirect way of making payment and hence, we decided to retain a money-element in our final abstraction.

Nm2208 Assignment 1: Final Prototype + Critiques

Below is an image of my final prototype.

Final Prototype

This design uses much brighter colours to attract the audience’s attention even more. I also integrated my name into the shape of a brain to show my hypnotised state of brain when I am engrossed in doing things. I also drew my eyes and gave it the hypnotized effect to provide a more literal representation of my concept. Behind the ‘brain’, is a whirlwind to represent how my engrossment ‘sucks’ me into this state of hypnosis.

From the previous post, I wrote down a general direction I was going to take after hearing what my tutorial mates and tutor had to say about my roughs. Below are explanations plus another round of critiques my tutorial mates made about these changes.

1. Colour

Instead of the rather neutral black and white, I’ve decided to use a bright orange and yellow, with gradient to give it a more 3D effect. For the whirlwind, I played around with gradient to give it more definition and to create attention towards it. Since it is in the background, it is a little difficult for it to gain attention, hence the gradient.

I also used the hypnosis ‘swirls’ on my brain and eyes to give it more conformity and relationship.

Critique – The colour choice this time was appreciated by many of my tutorial mates. They feel that this attracts more attention than my previous roughs. However, they felt that my eyes were too static and that my hypnosis state wasn’t being fully represented here.

2. Integration of text into design

To integrate my name into the design, I designed my name in the shape of a brain. I used the image of a brain to show a more obvious relationship between my hypnosis state I get to and the activities that I am doing.

Critique: The class was on two sides regarding the success of the text integration. According to some, I successfully integrated the text with the design as they could see the brain outline. However, some couldn’t see the brain outline, rendering the text integration a failure.

Nm2208 Assignment 1: Critiques for Roughs

My tutorial mates and tutor provided critiques to both my rough sketches. I will elaborate on the critiques below. Also, from all the critiques, I will provide a general idea for my final prototype.

Rough 1: Immersed



According to my tutorial mates and tutor, this design did not really integrate the words into the design. The two words ‘Immersed’ and ‘Shireen’ are simply side by side, making it a tad too static. Also, they commented on the colour choice, saying that more colours would be better as it could attract the audience’s attention even more. Finally, the goggles was not represented to the best of it’s ability. In fact, to a few of them, it looked more like a factory rather than a goggle.

Rough 2: Hypnosis



The comments for this design are pretty similar to the first rough with regards to the design integration and the colour choice. My tutor personally preferred the first rough – Immersed to this as the concept for the immersed was more interesting to her. This design is too static as it does not fully represent my hypnotic state when I’m engrossed with something as there are no other images to support this design.

Direction for final prototype:

For the final prototype, I will try and incorporate more colours instead of sticking to black and white. I will try to portray the engrossed idea with more brighter colours. I will also show what it is that makes me hypnotized to give the design more depth and help the audience understand the design a little better.